Eton Releases new emergency products

Normally, I don’t throw around recommendations for other products, but every once in awhile you just have to. As you may be aware CES in Las Vegas was last week and many new tech gadgets were released. On the 14th, Revision3 in their podcast (available on iTunes) reviewed the Eton FRX 2 & 3 emergency lights and radios. They have a press release available here which you should definitely read.  Take a look at the podcast too.

I think the best thing about this product is the various methods of charging and that you can charge and dump to your cell phone, etc…  Happy preparedness!

Residency Requirements for K12 Schools in California

Two new bills came out of the last legislative session which affect the residency requirements for students.

Creative Commons License
Residency & Enrollment in California Public K12 Schools by RunTheRisk.info is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at www.runtherisk.info.
Permissions beyond the scope of this license may be available at http://www.runtherisk.info/contact-us/.

Bullying – the new frontier

It’s been on the rise for the past couple of years now. And it’s really no different than any of the other troubles we’ve seen during our lifetimes. It’s always been there, it’s just that now we are more aware of it, whether you want to admit it or not.  The increased attention to bullying reminds me of my criminology course with Dr. Richard Wright at the University of Missouri at St. Louis.  Dr. Wright asked this question (paraphrasing here, 20 years ago you know) – have crime rates increased, decreased or is the media’s attention on the issue the driving force behind the problem being bigger than it is?

Media, and people generally, want to blame TV, video games, rap music, single parents and any other slightly unsavory force in the child’s life for any deviant behavior or act. The music of Elvis was thought to be a bunch of hip shaking trash to the generations before him. But the reality of the situation is this, there was murder, drug use, domestic violence, teen pregnancy and yes – bullying, all prior to the introduction of TV.  The issue is that technology has opened up new avenues to communicate and to do it more rapidly and in more locations than ever before.  All you have to do is think of Twitter, Facebook, Google Alerts and you understand the communication network.  In the past, you would have to wait days to receive a newspaper form Thailand – now as soon as the reporter hits the publish button, Google Alerts has delivered it to your inbox.   So what does all this mean – nothing more than every bullying story is now at your doorstep and you have to choose – is the world coming to an end OR is this a story that every media outlet is following.  It’s just like gravity – it was always there, but Sir Isaac Newton gave it a label and we have been talking about it ever since.

As I indicated above, the problem has always been there and it’s no different than any of the other types of problems that we’ve faced in the past, whether it’s drugs or domestic violence or sexual molestation or the outright disdain for authority. I was personally bullied in grade school, in middle school and in high school, we just did not label it bullying.  We didn’t know how big of a problem it was, we didn’t know how to deal with it, we didn’t have resources dedicated to it and we certainly weren’t trained to deal with it.  But all of that is changing in the State of California.

Gov. Jerry Brown, during the 2011 legislative session past three new bills aimed at the total annihilation of bullying in California public schools. The three assembly bills are 9, 746, and 1156.  The basis of these three assembly bills are two define the term bullying and cyber bullying and electronic act. In addition the legislation seeks to require public schools to develop and implement written policies addressing bullying. The policies should cover the identification of bullying and the process for reporting bullying.

The other outgrowth of these three pieces of legislation is that it encourages public schools in the state of California to incorporate bullying policies and their comprehensive safe schools plans (CSSP).  However, the legislation does not require this, but merely encourages it.  I guess I have to ask, how serious is the state of California and their charge to prevent bullying in public schools?

 

ACLU School Fees – Don’t Count Chickens Until They Hatch

Ah, the old adage holds true.  Don’t get ahead of yourselves…  AB165 of the 2011-2012 session was vetoed by Gov. Brown.  The veto letter is outstanding, read it here This is the bill that would have disallowed schools and booster clubs alike for charging for school activities.  The bill itself was an outgrowth of the ACLU lawsuit which sought to continue to provide a free public education.  The comments on AB165 are lengthy, see the quote below.  The good news is that it was vetoed, meaning that schools can continue to raise funds without taking a loss on programs and services.   The issue is that if this would have passed, then any student would be able to participate in any after school activity, camp, club, etc.. without having to share in the cost to run the program.  Let’s say that you have a science camp and it is going to cost $100 per student for labs and food.  Under AB165, you would have to offer this to all students whether they voluntarily wanted to pay or not…  So, now you have 400 students show up for your camp, but only two paid.  Guess what – no more programs.

 

          In September 2010, the ACLU filed a class action lawsuit against
          the state, claiming that many fees charged to students for
          school activities and supplies violated the California
          Constitution and various provisions of the Education Code ÝJane
          Doe, et al. v. State of California, et al., (Super. Ct. Los
          Angeles County, 2010, BC445151)].  Anonymous students "Jane Doe"
          and "Jason Roe," the plaintiffs, attend unnamed high schools in
          Orange County.  The complaint states that Jane Doe's school
          requires students to purchase textbooks, workbooks, and novels
          assigned for credit courses. The school charges additional fees,
          including Advance Placement exam fees when the examination is a
          course requirement and affects students' grades, and an
          enrollment fee. Jason Roe's school requires students to purchase
          workbooks, lab manuals, and physical education uniforms, as well
          as locks and student agendas as a requirement of school
          enrollment.

15 Passenger Vans – At it Again

As if the roads weren’t dangerous enough.  Here we once again barreling down that familiar highway.  This is just one of those topics that won’t quit.  Can a public school district in the State of California use a 15 passenger van to transport students to and from school or school related activities.  The short answer here is “yes, if it is a 15 passenger van purchased as a school bus and the driver has a class B with a S endorsement”.

Do I recommend the use of a 15 passenger vans for such activities – certainly, not.  Do I understand the economics of having to hire two drivers and purchase two vans to carry 11 football players instead of one 15 passenger van – yes I do.  That’s why we recommend basketball.

We constantly get questioned about this and we often here that school districts can’t buy 15 passenger vans because of some federal law that prohibits it.  However, everyone fails to provide you the section number so that you can look it up and read it yourself because then you would realize that their interpretation may not be accurate.   So here it is: U.S. Code Title 49 Section 30112(2).  Notice that it reads “unless….”  That’s the part that we need to focus in on.

(2) Except as provided in this section, sections 30113 and 30114 of
this title, and subchapter III of this chapter, a school or school
system may not purchase or lease a new 15-passenger van if it will be
used significantly by, or on behalf of, the school or school system to
transport preprimary, primary, or secondary school students to or from
school or an event related to school, unless the 15-passenger van complies
 with the motor vehicle standards prescribed for school buses and multifunction
school activity buses under this title. This paragraph
does not apply to the purchase or lease of a 15-passenger van under a
contract executed before the date of enactment of this paragraph.

California Education Code Section 39800.5 goes on further to read

39800.5.  (a) Any school district and any owner or operator of a
private school that provides transportation for pupils that owns,
leases, or otherwise has possession or control of a 15-passenger van,
may not, on or after January 1, 2005, authorize the operation of that
van for the purpose of transporting passengers unless the person driving
or otherwise operating that van has both of the following:
   (1) A valid class B driver's license, as provided in Division 6
(commencing with Section 12500) of the Vehicle Code, issued by the
Department of Motor Vehicles.
   (2) An endorsement for operating a passenger transportation
vehicle, as provided in Article 6 (commencing with Section 15275) of
Chapter 7 of Division 6 of the Vehicle Code, issued by the Department
of Motor Vehicles.
   (b) (1) Except as provided in paragraph (2), for purposes of this
section, a "15-passenger van" means any van manufactured to
accommodate 15 passengers, including the driver, regardless of
whether that van has been altered to accommodate fewer than 15
passengers.
   (2) For purposes of this section, a "15-passenger van" does not
mean a 15-passenger van with dual rear wheels that has a gross weight
rating equal to, or greater than, 11,500 pounds.

As with any code, we have to ask – what does it all mean?  There are 3 ways to purchase a 15 passenger van – as a truck, as a passenger/bus vehicle and as a school bus.  So, how do you know what you purchased?  Look at the VIN plate.  That’s the little sticker on the inside of the driver’s side door jam.  It will have a “type” category and it will say “school bus”.  If you got that then you are half way there.

Once you determined that you have purchased a 15 passenger school bus, then all you need to do is hire a driver with a Class “B” and an “S” Endorsement and wait until 3am when no other drivers are on the roads.

 

Service Animal Trainers – Podcast

In California, Service Animal Trainers are afforded the same full and equal access rights as a disabled person.  Listen in for more tips…[podcast]http://www.runtherisk.info/podcasts/pod05.mp3[/podcast]

Service Animal Financial Responsibility – Episode 4

In California, owners of service animals are financially responsible for any damage they may do.  But can you ask them to see proof of financial responsibility?  Find out here.

[podcast]http://www.runtherisk.info/podcasts/serviceanimalfinancial.mp3[/podcast]

AED’s Senate Bill 63 – Episode 3

Senate Bill 63 seeks to put AED’s in high schools in California.  Find out what we think.

[podcast format="video"]http://www.runtherisk.info/podcasts/pod03.mp4[/podcast]

Motor Vehicle Record Check Policies – Episode 2

Ever wonder what type of written policy your organization needs to implement to properly handle bad drivers?  There are 3 general types of policies to choose from – listen in and find out more with our 2nd podcast.[podcast format="video"]http://www.runtherisk.info/podcasts/pod02.mp4[/podcast]

Emergency Supplies – Episode 1

It’s here – our first podcast.  Take a listen and let us know what you think…

[podcast format="video"]http://www.runtherisk.info/podcasts/pod01.mp4[/podcast]

Podcasts are coming!

If your like us, then you are tried of reading all your news, information and especially all that legal jargon.  The good news is that we are preparing to roll out audio podcasts in the very near future.  We are going to cover all the base information we normally do, but in fun format.  So, get ready – risk management while you jog!

Playgrounds too safe?

CPSI’s we finally did it!  We designed our way right over the dark side of the moon.  We have made our playgrounds too safe….at least that is what the New York Times is reporting.  If one thing that this story highlights it is that you can never make anyone happy.  If we want to let kids be kids and learn lessons of life, then we need to work on two groups – the parents and the lawyers.  My answer is this – if you want your kid to get over their fear of heights – plant a tree.  Do it in your own backyard, because every time you want to sue the school or city for an injury it comes out of public tax dollars and most people are tired of paying taxes.

http://www.nytimes.com/2011/07/19/science/19tierney.html

Can I take time off work to watch my kids school activities?

We have good news here.  Under California labor code section 230.8 employers with 25 or more  employees working working at the same location must allow you to take up to eight hours a month and up to 40 hours  per year to view your child performing their school activities.  Don’t be fooled though, you could be required to take vacation time to do so

 

230.8.  (a) (1) No employer who employs 25 or more employees working
at the same location shall discharge or in any way discriminate
against an employee who is a parent, guardian, or grandparent having
custody, of one or more children in kindergarten or grades 1 to 12,
inclusive, or attending a licensed child day care facility, for
taking off up to 40 hours each year, not exceeding eight hours in any
calendar month of the year, to participate in activities of the
school or licensed child day care facility of any of his or her
children, if the employee, prior to taking the time off, gives
reasonable notice to the employer of the planned absence of the
employee.
   (2) If both parents of a child are employed by the same employer
at the same worksite, the entitlement under paragraph (1) of a
planned absence as to that child applies, at any one time, only to
the parent who first gives notice to the employer, such that the
other parent may take a planned absence simultaneously as to that
same child under the conditions described in paragraph (1) only if he
or she obtains the employer's approval for the requested time off.
   (b) (1) The employee shall utilize existing vacation, personal
leave, or compensatory time off for purposes of the planned absence
authorized by this section, unless otherwise provided by a collective
bargaining agreement entered into before January 1, 1995, and in
effect on that date. An employee also may utilize time off without
pay for this purpose, to the extent made available by his or her
employer. The entitlement of any employee under this section shall
not be diminished by any collective bargaining agreement term or
condition that is agreed to on or after January 1, 1995.
   (2) Notwithstanding paragraph (1), in the event that all
permanent, full-time employees of an employer are accorded vacation
during the same period of time in the calendar year, an employee of
that employer may not utilize that accrued vacation benefit at any
other time for purposes of the planned absence authorized by this
section.
   (c) The employee, if requested by the employer, shall provide
documentation from the school or licensed child day care facility as
proof that he or she participated in school or licensed child day
care facility activities on a specific date and at a particular time.
For purposes of this subdivision, "documentation" means whatever
written verification of parental participation the school or licensed
child day care facility deems appropriate and reasonable.
   (d) Any employee who is discharged, threatened with discharge,
demoted, suspended, or in any other manner discriminated against in
terms and conditions of employment by his or her employer because the
employee has taken time off to participate in school or licensed
child day care facility activities as described in this section shall
be entitled to reinstatement and reimbursement for lost wages and
work benefits caused by the acts of the employer. Any employer who
willfully refuses to rehire, promote, or otherwise restore an
employee or former employee who has been determined to be eligible
for rehiring or promotion by a grievance procedure, arbitration, or
hearing authorized by law shall be subject to a civil penalty in an
amount equal to three times the amount of the employee's lost wages
and work benefits.

Employer asking for a release – be careful.

Okay so you been terminated or otherwise are separating employment and your employer wants you to sign a release of all claims.  I don’t have wages available for you right then and there. So do you sign?  this is really a great question for attorney and you should seek the advice to an attorney if you feel that you are going to find yourself in this situation.  California labor code section 206.5 regulates the employer’s request for a release without payment being available.

CA labor code 206.5. (a) An employer shall not require the execution of a release
of a claim or right on account of wages due, or to become due, or
made as an advance on wages to be earned, unless payment of those
wages has been made. A release required or executed in violation of
the provisions of this section shall be null and void as between the
employer and the employee. Violation of this section by the employer
is a misdemeanor.
(b) For purposes of this section, “execution of a release”
includes requiring an employee, as a condition of being paid, to
execute a statement of the hours he or she worked during a pay period
which the employer knows to be false.

how many kids can we put in an industrial education program classroom in California?

A frequent question in education revolves around class-size?  In this particular instance what is the class-size for an industrial education program classroom?  The first issue is going to be one that is involved in building code and fire code, meaning that the room is designed to hold only so many people are another terms max occupancy.  When we look at class-size for industrial education.  We’re looking at education code section 49320.  this section of education code limits the number of students to the number of basic workstations that were designed for that room and are operational at the time of use.

 

49320.  A basic work station in industrial education is defined as
an assigned location where a student normally spends the majority of
his class time performing the operational functions necessary to meet
the performance objectives and goals of the course, including
industrial safety education. For these purposes, the number of
students in any industrial education facility or laboratory in
elementary and secondary programs shall not exceed the number of
basic work stations designed for the number of students assigned, as
determined by the local governing board of the school district.

Dress Codes in Schools? Do they make a difference

At the WeTip Naitonal Conference, one of the speakers showed this video. They stated that it was important because without the dress code kids are students who want to enact violence may do so by stuffing guns and other illegal drugs in their pants.  After you watch the video and you can shoot on over to YouTube.com and check out all the commentary from the people that watch this movie.  It’s all over the board.

Series – Branding for Risk Management, Safety & Security – Part 31

Referrals! Many times we don’t think that referrals really matter and were missing out on a big part of the game. Referrals are the meat and potatoes and they make a big difference. Let’s take an example here. We are a risk manager somewhere in a big organization, let’s say something like a school district. We have a problem with contracts and it’s a big problem with contracts. We can’t get anybody to send us their contracts to review. Our school district is big and spread out. Let’s take something on the coast – the west coast of California where there is a 27 mile divide between each of the school sites – are at least between our two furthest school sites.  Normally we wouldn’t even consider the distance between school sites because we have technology on our side, right!  We have e-mail. We have websites. We have electronic forms. But the one thing that we don’t have that we really need is face time. Without face time, we get lost in our users minds. Our employees don’t remember us because were not there to be seen.

So, how do we address this concern when we are not there?  Referrals. So, back to the original problem. The problem is contracts and the fact that we don’t get to see them before they are signed. This is creating huge liability for school districts and the public that we serve. If we had people out there that were willing to refer our department to that individual that’s getting ready to sign a contract or enter into a contract it would be a huge advantage to our department and to our organization and the public overall.

What can we do to create a referral program for our employees under our micro marketing plan that will give them an incentive to do exactly that-refer other employees to us. Well first, we have to address the customer relations issue that we talked about early on in the series. We have to ensure that we are offering great products and services, that we are being kind and listening to our employees and seriously trying to address their concerns. But beyond that, we need to think about what incentives we can give, legally, to our employees to get them to do the right thing. Some of them are in the do it because that’s what they do, they enjoy doing things for the sake of doing them correctly and being righteous and that’s great but there’s other employees out there that don’t always do the right thing. Now you can discuss the merits of incentives and carrots and sticks and whether they worked and whether they don’t but the bottom line is we need an incentive that is going to generate referrals.

Some incentives are things like free lunches, iPods, movie tickets, ergonomic equipment, gift cards and the like. But, remember that there are many other incentives that you can use and build into your referral program. You can cross refer, you can invite them this on your board, your safety committee, or invite them to special events.

I know most of you are going to struggle with this because it’s going to be difficult to offer internal employees a referral program but you can do it. There are many incentives and ideas out there. You may want to search Google.com and type in referral programs or even look at the local places that you shop at and see what they’re doing for referral programs. Talk to your CPA, Talk to your attorneys. Talk with other businesses – even your vendors and see what type referral programs they have and if there’s any there that you can mimic.

Your homework for tonight. Find some referral programs and think of the ones that will work for your department.

Series – Branding for Risk Management, Safety & Security – Part 30

Today, I want to talk about PR milestones. These are little things that we only detract know how good of a job are doing with our advertising in our public relations plan. This can be done very easily by simply tracking things such as mentions in newspapers newsletters magazines websites things like that.

There are other things that we need to consider to other things that we need to track. Things like invitations to speaking events, invitations to sit on interview panels, invitations to help develop a program,invitations to review programs, invitations to sit on boards of professional organizations, referrals to other experts in the industry. While these may seem like innocuous itemson the surface these are testaments to our good name and to our reputation in the industry.

What we need to do is set up a mechanism for us to track these items. It doesn’t have to be anything complex. You can use something as simple as Microsoft Excel. Are you can use something more sophisticated such as CRM software which stands for customer relation management software. Either way you have to track it. Your profession, your job, and your department’s employees depend on it. As Terry Norris of ASSE stated in a presentation many years ago “what gets measured gets done”.

we are going to explore tracking and CRM software in future parts of the series but which need not this point is what metrics are you going to track. I don’t care specifically what metrics you are going to track, I just care that you list out some of the metrics that you do want to track what I realized out you need to put in effort forth to track. Again, I really don’t care what you track because as long as you are tracking something you’re going to be thinking about it and making progress towards it.

Okay, our homework for today is to simply figure out what metrics were going to decide to track. What’s meaningful? What’s important? What’s going to make a difference?

In part 31 we will talk about referrals and what referrals mean to our business.

safety committees-how to make a good one

I don’t typically weigh in on topics from an opinion standpoint, but today I had a very enlightening conversation with the colleague in regard to safety committees. Safety committees generally do not appeal to me for the simple fact that safety committees get bogged down in bureaucracy and other unimportant time-consuming endeavors. However, I did find one good use for safety committees that had a real impact on the organizations in which they operated.

Many years ago I worked for a major insurance company in Omaha Nebraska, and I was tasked with starting the safety committee at the direction of my boss. It was a task that I was not looking forward to. I had been involved in many safety committees in my previous lives and I did not want to be part of another safety committee that drones on about number of incidents, number of dollars spent and so on and so forth; let alone be the sole reason it existed in the first place. So I thought I would turn the safety committee on its head. Instead of focusing on the typical day-to-day humdrum issues that safety committees normally deal with and I went full throttle in the opposite direction. I made the safety committee fun!

Our safety committee did not focus on these minor tasks. We focused on having fun and building culture, a safety culture! If you ever look into an organization and want to know why they’re having accidents and why their employees don’t operate in a safe manner – the answer is simple to find! They don’t have the safety culture.

So what is the safety culture that we speak of? In its essence it is nothing more than culture revolving around the acts of being safe. If you are going dictionary.com and search the word “culture”, you would find this:

“cul·ture
   /ˈkʌltʃər/ Show Spelled [kuhl-cher] Show IPA noun, verb, -tured, -tur·ing.
–noun
1.
the quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits, etc.
2.
that which is excellent in the arts, manners, etc.
3.
a particular form or stage of civilization, as that of a certain nation or period: Greek culture.
4.
development or improvement of the mind by education or training.
5.
the behaviors and beliefs characteristic of a particular social, ethnic, or age group: the youth culture; the drug culture.
6.
Anthropology . the sum total of ways of living built up by a group of human beings and transmitted from one generation to another.
7.
Biology .
a.
the cultivation of microorganisms, as bacteria, or of tissues, for scientific study, medicinal use, etc.
b.
the product or growth resulting from such cultivation.
8.
the act or practice of cultivating the soil; tillage.
9.
the raising of plants or animals, especially with a view to their improvement.
10.
the product or growth resulting from such cultivation.”

So, as you can see it is a quality of a person or a society. In our case, it is the quality of being safe, reducing risks and not performing actions that require risky behavior.

So, how do we build a safety culture? Well, it is no easy task build a safety culture. It requires dedication, sweat, blood, tears, hard work and a whole lot of effort. It doesn’t happen in three months and it’s certainly doesn’t happen six months-although I did see one brave soul perform the task at a community college in Whittier, California, that this individual was a sacrificial lamb and knew from the outstart that what he was to do was build safety culture and that by doing so. His actions were going to disturb a whole lot of people and that he would ultimately be fired. But he pulled it off and because he didn’t culture was born among these people who now lives on.

So in order to build a safety culture among an organization of hundred thousand people in 1600 locations across United States and to countries outside the United States, I had to do the impossible. Have to take a organizational department that was not a profit center and spend more money having fun and turning profits-at least that’s the way looked on paper first year.

So, here’s what I did. I threw away the books and I threw away the stats and focused on having over-the-top events highlighting things that not only permeated the workplace but the home environment. These things were things that are employees could take home and teach their kids, things like the dangers of driving, smoking, not exercising, reading right. We had a huge safety fair and I let all of the individuals on safety committee decide what type of booth they wanted to have and I assisted them in getting their booth. We ended up bringing up crash test dummies and the “drunk goggles” from the Highway Patrol and Nebraska. We let them play shoot off fire extinguishers at will. But we didn’t set a pan on fire, no, we set human dummies on fire and let our fellow employees put them out.

We did not work on writing and IIPP, no, we worked on fun stuff like finding every chemical and the whole company. We found more than 1600 chemicals in the print shop alone, not excuse me wasn’t chemicals it was ink. That’s right – 1600 different kinds of ink. We got an account from MSDSonline.com and we hijacked our computer IT lab, we split up all those chemicals by the 20 people on the committee, and by the end of the day we had entered them all.

I gave her safety committee members T-shirts that read “safety committee” and I sent them out on the floor to the fire extinguisher inspections. When they were asked what they were doing they probably said “I’m part of the safety committee and I’m doing fire extinguisher inspections”. It showed other employees in the organization that they really cared about their fellow mates and that they were going to take the extra steps needed to do something about it. We had a professional gymnasium in our organization where everybody can work out in any time during the day are safety committee members would assist in this gym making sure that people were safe. They weren’t physical therapist network trainers but they sure could give you a lesson on proper lifting techniques.

I also gave Oliver safety committee members badges, and plaques, and name plates for their cubicles. When other employees would walk by their desk they would see these things and they knew that if they had an issue or problem that wasn’t being addressed they could just simply stop in this person’s cubicle and tell them and they knew that they were part of the saved money and that the safety committee would actually do something about the problem.

I taught are safety committee members that we weren’t searching for problems weren’t searching and penalize people they were researching help people that we would do anything in our power to ensure that whenever they made a request to actually follow through on it.

Bottom line is that we made them visible made an important let them have fun and we didn’t at any point in time ever give them makeshift job that was labor sonorous painstaking. No, we gave them fun jobs, jobs they could be proud of, jobs that made a difference, and we loved it, they love it, and the organization loved it. Pretty soon, everyone in Omaha new about safe working environment at this large insurance company. And everyone wanted to be a part of it. Local fire department user facility for high-rise training tactics. Other organizations asked us to train their folks. And that was the highest complement you could ever want to receive – imitation!

Series – Branding for Risk Management, Safety & Security – Part 29

Our next topic is one that’s always fun. Public relations. Here’s where we deal with the media. Since this series is based on micro marketing, we would typically focus on the media that our company generates for its employees, such as: newsletters, invitations and the like.

But what we need to do here is think about the media has a relay start company overall and the micromarket that exist for our profession. For example, there are several professional organizations that exist such as asse, parma, prima, cajpa, casbo, etc…

So, how do we go about creating media stories that these types of organizations will want to pick up and run about our organization? It’s rather quite simple.  Will we need to do is think about all the great achievements that we have fostered and developed in brought to life and we have to write the stories for these publications are these other organizations to run about our company and our department.

Do you have great stories? You have some tramps? You have some programs are products that you created that the world needs to know about?  if so, this is a great place to start to share.   personally, personally, I have developed videos award-winning safety programs crime fighting campaigns and various other things that the world needed to know about. So I typed up the headlines and I wrote the content for the story. In some instances I would even apply for awards from organizations such as Parma or prima. doing this allowed me to have a story published in one other websites or newsletters or publications that highlighted my organization brought fame and fortune to the organization overall. Not necessarily fame and fortune in the sense of monetary value, but in the sense of attracting quality professionals in our areas risk management, safety, security. Because these individuals one work with the company that got it. a company that is inherently understood risk and safety and security and what the impact on human life and finances were.

The unintended consequences of all this publication about our department was simply this: our CEO and our Board was elevated. They were viewed by their colleagues as having great leadership skills and it gave them a great sense of pride.

Once our leadership was elevated they fell in love with our department and they knew that we are bring something special to the organization. That’s the goal with the media list that’s the goal for this particular topic

You have to start thinking about everything that you do in the when’s that you bring to the organization. Think about those programs that you developed think about the life that you saved think about money that you saved in write a headline about. Write the story. Get it together and then submit it for publication alley in their own newsletters in handouts and pamphlets and things of that nature but also in these professional organizations. For example, the Society of human resource management has a location on their website where you can submit excellent policies and these can be sent out to all of the risk management members to use. When their names on these and other people start talking about them and reading about them your department and the profession as a whole is going to be elevated.

So, get out there and do something great for all of us. Think about those headlines, write the story and make us look good.